Publishers

IPC media company, 1890, is a Time Warner company that specialises around mass market brands, engaging around 26 million UK adults a year. When calculating the UK statistics, IPC is predominantly targeted towards UK women whilst almost two thirds of UK women are said to purchase brands published by IPC and just over 40% of UK men are said to do the same.  When researching into the typical magazines that were published by IPC, I found brands such as “Marie Claire”, “NME”, “Now” and “Woman’s weekly”. Overall, as a media brand, IPC sells over 350 million copies each year.

IPC is divided into three separate publishing companies, “IPC Connect”, “IPC Inspire” and “IPC Southbank”. IPC Connect is a mass market magazine that is aimed towards women, including women’s gossip, TV entertainment, tradition and real life. The typical magazines that are published from PIC connect include “Now”, “Chat” and “Woman”. As oppose to this, IPC inspire is a brand that is directly aimed for men. Having over 30 brands, all dedicated towards music and mass market men, IPC inspire design magazines that focus around Sports and leisure, country life and rugby world. The last IPC category, IPC Southbank, is a magazine brand designed for women in the upmarket division. These magazines include the typical appealing news such as fashion, home interests and lifestyle.

Not only does IPC focus around fashion, reality and leisure, they also provide magazine entertainment that explores all of the newest, favourite shows on TV whilst accessing news about celebrities and their shows. These brands include “What’s on TV”, “TV Times” and “TV & Satellite week”.

“Bauer”, 1875, is a privately owned media brand that is well known in fifteen countries worldwide. Having 6400 employees, the typical magazine brands published by Bauer include “Closer”, “Garden news”, “Grazia”, “Kerrang”, “More” and “Q”. Bauer media group’s magazines circulate 38 million magazines per week whilst attempting to suit a wide variety of different people’s needs and influencing others to read the magazines. Similarly to IPC magazines, Bauer publishes TV listings magazines such as “Take a break” and “BRAVO”.

Still, equally as successful as before, in 2011, Bauer published 53 new magazine brands all including subjects such as food, golf and science.

The last magazine company that I chose to depict was “Conde Nast”. Conde Nast, 1909, is an American magazine company that caters for middle class individuals who are predominantly employed. Having a median age range of 52, Conde Nast publishes magazines such as “Vogue”, “Easy living”, “Traveller”, “GQ”, “The New Yorker”, “Glamour” and “Vanity fair”. Each year, it is said that the magazine circulation is as high as 811,754 people catering for both males and females. Statistically found, 42% of the purchases are down to males and 58%, female.

Conde Nast is a company that is specifically owned by the “Newhouse family” and has been since 1959. Within each magazine, subjects including food, home, culture, travel and most dominantly, fashion are included, .  To gain publication and circulation, Conde Nast uses a wide range of electronic gadgets including Ipads apps, websites and magazines to entice people from all ages to look into their magazines and other brands that they have designed and published.

In 2013, it was said that “Conde Nast, college of fashion and design” will be opening in central London, offering two different courses consisting of a 10 week “vogue fashion certificate” course and a year long “Vogue fashion foundation diploma” course. Known for their wealth, admiration and envied clothing designs, magazines and models, Conde Nast is an upper class company that is predominantly targeted towards elder individuals ranging from people 20 years and up. For this reason, when comparing this company to my magazine, in reality, I would suggest that this company would be more likely to publish my magazine than Bauer and IPC. 

If I were to compare "Bauer magazine" company to "Conde Nast", It is visually clear that Conde Nast is a stronger, wealthier and more envied magazine company. Despite Conde Nast targeting their audience towards elder people, it is statistically obvious that it still manages to reach a higher circulation, overpowering Bauer's magazines such as "Practical Photography" and "more!". Bauer magazine company offer other media related brands including radio stations "Mojo", CFM radio" and "heat" and websites including "aloud.com" and "box television". Due to having a variety of different brands that alter from music, fashion, pregnancy, cooking and films, Bauer caters for a lot more people, meaning having more predominant, well-known brands than Conde Nast.