By virtue of the target audience being young adults, I have included items that would be most appropriate for 18-28 year old's and the typical activities/ shops that they would be familiar with. Both Tesco and Asda are supermarkets that suit individuals who are categorised into an upper social class/ working class. I would suggest that stores such as these, including Subway, would be preferable towards them and would create a connection between the magazine and the audience.
“Topshop”, “Blue Inc” and “Asos” are three popular shops that both males and females visit to purchase the latest fashion that is of high maintenance but frequently high priced. Considering the target audience for my magazine will have a reasonable amount of money, these shops will be familiar to them and they will have a great interest in the gossip, new outfits and especially having easier access to purchasing advertised clothing within the magazine by using the additional information such as prices, delivery statements and phone numbers. Fashion is of high standard in modern society. The majority of young adults feel the need to constantly upgrade their wardrobe and be accepted as a fashion icon. I have included popular styles such as Converse shoes and festival headbands so that my target audience will feel as if the magazine is published personally to them and feel a certain involvement.
At the age of 18, people are now legal to access night clubs. Due to the assumption that most young adults will be experiencing many evenings out to purchase alcohol and enter night clubs, I included a logo of “Mojos” nightclub. At this age, people will be in environments such as University. Baring in mind that all Universities are full of young students of the same age who are at the stage of their life that they will be gaining new friends and mostly, independence, students will be spending their evenings out in new bars/night clubs that are close to their city. Designing a magazine that is full of the popular night clubs and cheap drink recommendations will persuade students to purchase the magazine.
On the other hand, students who are uninterested in night life whilst experiencing independence for the first time will have more of a focus on their studies. Due to this, magazines and newspapers that are produced for the purpose of introducing new job vacancies and news reports will be vital for the students to cope with money issues.
Festivals are mostly suited for young students. It is often found that the latest music albums and concerts are always suited for the younger generation such as 18 year old;s due to their passion for music and their interest in travelling to different countries and county’s. I have included Ipods, concert tickets and festival headbands to outline the predominant signifier to gigs, loud music and wild nights. Linking in with the idea of music, I have included some gadgets that are more than likely owned by every young adult. The brand Apple is a famous worldwide company that are known for their professional, expensive equipment that best suit students who need technical devices to study. Apple is a popular brand due to its reliable and attractive gadgets. Alongside gadgets, social networks are often used by the younger generation as a hobby in their spare time. From personal experience, I would suggest that including websites such as “Twitter” entices the correct individuals by suggesting that they’re the dominant audience. Twitter is a social network that is predominantly used by both genders at the age of 18-25.
