For
my music magazine, I am planning to have a predominant colour scheme to create
the most appropriate initial emotions that the audience will adapt whilst
analysing and reading the magazine.
My intentions for the main colour will be pale green. Whilst acknowledging that
my music magazine is based on acoustic music and aimed specifically for both
genders, when choosing my colour schemes, I knew that it was important to use a
colour that would be appealing for males and females.
Green is a colour that is usually associated with health, spring, money and the
environment. I feel that including these colours will create a calming,
attractive and motivating feeling whilst acknowledging the professional style
and relating this with money and expense. Due to my magazine including subjects including festivals, I feel that green associates with nature and outdoor living which will be visually appealing.
On the front cover, my intentions are to
fill in small details such as subheadings, main image borders, date lines and
the masthead with extra colours that contrast the pale green such as black,
white and silver. I intend on creating an interesting, eye catching and unique
effect by outlining the important sections and creating simplicity for the
audience to find what they want to view and the page numbers appropriate.
Within the magazine, the contents page and the feature pages will also include
such bold colours for the same effect. The sections appropriate for this use
will include the main article and any other pieces of useful information being
in black and other smaller features with conventional colours such as silver
and white. I intend to keep these main three colours throughout the magazine to
present unity within the appearance.
When
focusing on the font style that would be most appropriate for my music
magazine, I have researched into the different styles and their names to gain a
better understanding on the fonts that most interest me.
It is important that my magazine will have thorough, easily read articles. To
produce this, the font will need to be of appropriate style so that the
audience can understand what they are reading and have the ability to read the
front cover from a distance when advertising the magazine. It also may be the case that individuals may have poor eye sight and struggle
to find magazines that suit their disability. Producing a magazine that suits
people from all ages will hopefully create a more achievable magazine.
Despite searching for a style of writing that is easily read, large and professional,
I feel that a font that shows originality is also effective when acknowledging
the young audience’s personal responses. As a 17 year old, I am taking opinions
and ideas from my own personal interests and linking it in with what may be
appropriate for an 18-28 year old. I often find that I am most enticed by a
magazine/book that has unanswered questions and fonts that link in with the
magazine genre or subject matter.
I have noticed that the majority of fonts chosen are bold, solid letters. By
this, it is likely that when the audience studies the magazine, the first
feature that they see will be the title. This means that I have the opportunity
to create such a unique title which will hopefully persuade individuals to
purchase the magazine.
As addition to using the fonts for the magazine Masthead, I will also create article
subheadings, date lines, selling lines and pull quotes. All of these features
will also be emphasised with bold, clear, unique font styles.
Due to creating a music magazine that is aimed towards the younger generation,
I feel it is important that I include a variety of different font styles rather
than just one. Having created a magazine for an elder audience, it would be
more appropriate to keep to one font to prove professionalism within the
magazine and show that it is reliable however, in a situation such as this, I
feel proving change could keep the readers interest and involve creativity.
Baring
in mind that my final music magazine will be aimed for both males and females,
I have researched into the main stereotypical individuals who are likely to be
interested in the genre of music that my magazine is based around as well as all of
the selling lines, inner articles and headlines included.
When researching, I looked into different well-known celebrities that befitted my magazine and their typical appearance and compared it to the appearance of my magazine. These artists included people such as "Miley Cyrus", "Ed Sheeran", "Bruno Mars" and "Ben Howard". When analysing the kinds of people that I chose as my target audience, I came to the conclusion that the majority of individuals were aged between 18 and 28 and are both males and females. I feel that due to this case, it it clear that the acoustic genre is mainly enjoyed by young adults who are at their prime age of exploring different kinds of music and coincidentally, are the same age as many artists who perform/write and are a band member of acoustic music. I would suggest that by virtue of many music festivals being open for people aged 16+, many students will experience acoustic music and later gain interest and acknowledgement of different artists.
I chose to aim my music magazine at young adults due to the assumption that at
the age of 20+, it is most likely for an individual to be given a job in a
workplace than any other age. Whilst having this recognition, I would expect
young adults to have the money to appreciate reading a music magazine. In
addition, at a young age of 18-25, both genders are beginning to take pride in
their clothing and have more of an interest in their general appearance. A
music magazine that is full of beautiful artists, gossip and the latest fashion
is a persuasion for all 20 year old's to purchase the magazine and customise
their own look with ideas and opinions that are given.
It is usually stereotyped that people who have a certain clothes style are categorised into different groups. Due to my magazine being based around
acoustic music, I researched into many artists and their fans clothing and I
often found that they mostly wore items that would suggest them being “indie”
or “hippies”. With this information, the main appearance of my magazine will
link in with this category and include many symbols and colours mainly worn by
these people. I found that sunglasses, denim outfits, necklaces, bracelets, rings, straw hats, flower head bands and long wavy hair were often the image that was found most
appealing. By including these characteristics within my music magazine, I hope
that the suited target audience will be persuaded to invest in my published
magazine.
Not only have I researched into the typical image of the celebrities who enjoy acoustic music, but also normal, everyday people who would be interested in my magazine. These people will predominantly enjoy listening to artist's such as "John Mayer", "Mumford and Sons", "Jack Johnson", "First Aid Kit" and "KT Tunstall". Whilst keeping this in mind, I will be including some of the named artists within my magazine to make sure that my target audience find it a persuasion to purchase it.
Within acoustic music, there are certain sub-genre's such as "Indie", "pop", "country" and "modern folk". These sub-genres will be the main music genres that my target audience will be interested in and will therefore be included within my magazine.
Due to the target audience that I have discovered for my magazine, I feel that I will be aiming my magazine at people who are predominantly middle class. People who tend to visit music festivals, buy all the latest fashion, have an acoustic music interest and buy indie magazines will commonly have an ideal amount of money. Due to this, the price for my magazine will perhaps be more than the average amount but still low enough to persuade students to purchase it monthly.
As seen in this image, indie people are often, stereotypically, uplifting, cheerful and bubbly people who are up for having a laugh and a great time. For this reason, I know that including upcoming festival dates, latest fashion tips, a great use of humoured writing and puns and using visually appealing, conspicuous colours for subtle features such as yellow, orange, blue, green and red will be ideal for connecting with their personalities, hobbies and interests.
